Poldermarketing
Out of the dark, into a call with the person who decides.
One freelance marketer for marketing, AI and automation, for freshly funded startups anywhere in the world. Fully remote, from your first message to your first customers, without hiring a separate specialist for every part.
I help early-seed startups find, test and operationalize a GTM motion, without needing separate people for growth, automation and marketing ops.
Free. Within a few minutes you see which buyer questions your site leaves open, with three new headlines you can use.
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The line
One line from a real conversation with your buyer, in their own words.
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The page
The page that carries that line, easy to find on Google and in AI answers.
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The follow-up
The follow-up that gets past the front desk, to the person who decides.
Poldermarketing is Piet Baudoin: one freelance marketer for freshly funded startups and growing companies, anywhere in the world. I write your positioning and pages, work to get you found on Google and in AI answers like ChatGPT, and use AI and automation where it saves work, such as set workflows for content and follow-up. Fully remote, in English and Dutch.
Your Tuesday, without and with
A made-up Tuesday. You will probably recognise it.
Today, marketing fits in the gaps
- 8:30 am. You write a LinkedIn post between two calls.
- 10:00 am. Friday's enquiry is still sitting there. Nobody replied.
- 1:00 pm. A buyer asks what you do differently from the rest. You search for the words.
- 4:00 pm. You ask ChatGPT about your kind of product. It names three others.
- 9:30 pm. You rewrite your homepage copy. For the third time.
When I handle the marketing
- 8:30 am. You start on your own work. Today's post is already live: on Monday you approved the whole week in one go.
- 10:00 am. Friday's enquiry got a reply on Friday. Now it sits in your calendar as a meeting.
- 1:00 pm. The buyer who calls already read on your site what sets you apart. All they ask is when you can start.
- 4:00 pm. A new customer tells you ChatGPT recommended you.
- 9:30 pm. Your laptop is closed. You have more customers than last month, and you never thought about marketing today.
What I handle for you
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Getting named by ChatGPT
I check whether ChatGPT, Perplexity and Google mention you when buyers ask the questions they actually ask. Then I improve the pages and the mentions that support those answers.
Visibility in AI answers -
Getting found on Google
Each page gets one search and opens with a short answer, in English and in Dutch. After that I measure which searches bring people to you.
How startup SEO works with me -
One line that says who you are for
From conversations with your buyers I take the words they use for the problem. That becomes one line, and I write your pages around it.
Positioning and messaging
The recurring work goes to AI agents, like content in two languages and following up on enquiries. I check what comes out. How I work with AI
If you want, I handle your sales too: approaching new buyers, following up enquiries, the sales conversation and the deal.
I promise that you appear in AI answers to your buyer's questions. If not, you do not pay. Which questions and when we measure, we set down on the intro call. I do not promise the top spot on Google.
Why work with me
I am the person on the call and the person who writes the pages. Fully remote: video, phone or email, in English and in Dutch.
What I do for you, I did for myself first. This site, the growth scan and the knowledge base in two languages were made this way: AI does the searching, the drafting and the building. I set the direction, check what comes back, and decide what goes out. How this way of working runs
When a Dutch startup sells abroad, I write English pages that stand on their own in that language. When a startup from abroad enters the Netherlands, I write the Dutch pages in Dutch from the start.
My level is junior to mid-level. AI and content are where I am strongest. More about my background
A model will write the shortlist. The pages it can cite, you build now.
Been at this a while?
If the company is already up and running, and you want the site, the message or the marketing updated, that has its own page. For established companies
Part of the profit of Poldermarketing goes to fighting hunger in Africa.
Which questions does your site leave open?
Enter your website. Within a few minutes you see what your site tells your buyer, which questions it leaves open, and three new headlines you can use. Free, and no email needed.